Healthcare is at an inflection point and will transform over the decade. While interaction with all stakeholders is important, we must not miss out on the 'patients' whom the healthcare is supposed to serve. The doctors, hospitals, med-tech, IT and pharmaceutical industry, all are organized, but the 'patients', whom we need to serve, are not! In the age of 'patient centricity,' we should hear their voice to plan and implement policies and programs aimed at positively impacting the patient in terms of accessibility, affordability, and acceptability.